Thanks o much for mentioning my article in this, such a lovely surprise to come across, and I really loved how you picked up on the wider point behind the numbers too!
Thank you for reading it, Sarah, and the mention was earned. Your 39 leads piece did the thing most lead posts skip: you looked at where they actually came from instead of just how many there were. The count is the vanity part. The pattern underneath it is the strategy. It also lines up with the first bite idea, because the leads that turn into work are usually the ones who got a small taste of you before anyone said the word project. What surprised you most once you sorted them?
Thanks o much for mentioning my article in this, such a lovely surprise to come across, and I really loved how you picked up on the wider point behind the numbers too!
Thank you for reading it, Sarah, and the mention was earned. Your 39 leads piece did the thing most lead posts skip: you looked at where they actually came from instead of just how many there were. The count is the vanity part. The pattern underneath it is the strategy. It also lines up with the first bite idea, because the leads that turn into work are usually the ones who got a small taste of you before anyone said the word project. What surprised you most once you sorted them?